A simple, not overly elaborate kitenge outfit can convey authority

Dress is a form of non-verbal communication and that is why public figures must be especially careful. A poorly dressed minister, MP, or pastor, can cause quite a few raised eyebrows. So, when I saw a photograph of Hon. Maria Mutagamba, minister for Lands, Water and Environment, wearing a see-through busuuti, I was scandalised. Her cream bra and long half-slip were clearly displayed. To make matters worse, she was hosting some important donors from the World Bank.

Everyone knows that see-through busuuti must have a lining to avoid unpleasant displays of underwear. I have also seen women politicians going to Parliament like they are going to a wedding or fancy dress party. Of course, there are elegant ones like Hon. Kabakumba Masiko.

Owing to the fact that image is conveyed, first impressions count. A poor first impression can be very costly to a public figure. Of course, women are usually the point of focus in matters of appearance. But men are not exempt from portraying a winning image.

But this column targets women, so I will spare those male public figures without taste. Whether we like it or not, women are judged more harshly than men. I believe that this has a lot to do with women being created to be admired, but also a male-dominated society that tries to put the woman in her place. Whereas you do not have to wear a suit all the time, your appearance matters a lot. After all, no one forced you into politics or any other public arena.

Clothes, accessories and grooming — or lack of it — have the ability to label you, sometimes wrongly. You might be very intelligent and knowledgeable, but if your clothes are stained, you will arouse suspicion.

Here are some tips on how to cut the perfect public image:

What to wear
This depends on the activities for the day. Since you have a diary, you can plan ahead.

Go for clothes that flatter your shape, while looking professional.

Put lining in see-through traditional wear.

Dress in a way that conveys authority, power and influence. Even a simple kitenge outfit ought to convey this.

A little lip balm never hurt anyone as cracked lips convey ill health and poverty. No one likes poor people. Try telling your friends that you are broke, and they will avoid you for a while!

Perfume and deo are a must. Scent is seductive and it will draw attention to you.

Well-coordinated colours and accessories will win the day any time.

Not all of us are born stylish, but a winning image can be cultivated. You can begin by making a few changes here and there. Buy books on image and study them.

Take note of how international women public figures dress and endeavour to find out why.